Hello world!

Hi and welcome to my blog on customer experience and how you need to think differently to stand out from the crowd.  The blog will focus on ideas, innovations and themes in customer experience.  My book on this and more comes out in August and meantime I will be adding content designed to make you think and understand how attention detail really can make the difference.

The picture of the square water melon illustrates that you can reimagine experiences  – in this case a square water melon fit more easily into a fridge and doesn’t roll off the shelf!  The magic formula is simple grow it in a box and you transform the shape.