Lovely picture of BA airline food en route Jo’burg to Cape Town. All that cash on brand development turned into this experience. A case of better not bothering? They will say serving food in difficult conditions is the excuse,,,well coal miners solved that problem decades ago it was called the Cornish Pasty – maybe try that next time. I will be publishing a whole series in my 2016 theme of #thinkdifferently when it comes to customer experience,,,enjoy 😉
There I was sitting on the Eurostar on the way to Brussels and along came the breakfast tray, complete with lovely traditional English Tiptree jam (about as traditional as they come). Opened up the jar and what a lovely surprise a little breakfast message was printed on the inside of the lid – it really made me smile!! :))
Then my travelling companion opened his and he too had a message but a different one (I wont spoil the surprise by telling you what his said).
They didn’t need to do this and imagine the Boardroom discussion where the CFO in most company would say “what’s the cost, we don’t NEED to to do this” well clearly Tiptree decided they did and I for one am really pleased they did. Hope it makes you smile too!! #thinkdifferently
Hi and welcome to my blog on customer experience and how you need to think differently to stand out from the crowd. The blog will focus on ideas, innovations and themes in customer experience. My book on this and more comes out in August and meantime I will be adding content designed to make you think and understand how attention detail really can make the difference.
The picture of the square water melon illustrates that you can reimagine experiences – in this case a square water melon fit more easily into a fridge and doesn’t roll off the shelf! The magic formula is simple grow it in a box and you transform the shape.